FRANKFORT, Ky. – The election is just 63 days away and while all eyes have been on the governor’s race—the battle to become the next attorney general is heating up.
The Republican Attorneys General Association announced a whopping $3.25 million on television advertisements in support of Republican Daniel Cameron.
This is the largest pre-book the organization has ever made and it could signify the amount of money to be pumped into the race.
“It’s safe to say the attorney general’s race is going to break all spending records for down-ballot elections in Kentucky,” said Dan Bayens, Co-Founder and Creative Director of Republican ad firm Content Creative Media. “The group has already booked more than $3 million in ad spending for the next two months, that’s just unprecedented in Kentucky and I think it gives Cameron an advantage that these other down-ballot candidates aren’t going to have.”
RAGA affiliate Kentucky Freedom Fund has booked the ads to run in all of Kentucky’s media markets to begin airing in mid-September. The Democratic Attorneys General Association, however, says they will be putting up ads as well—but so far have remained quiet on when and how much air time they buy.
Bayens suspects other outside groups will begin airing ads in support of Democrat Greg Stumbo as well.
“You would expect that Stumbo will be well-funded from an outside group as well,” Bayens said, “We haven’t seen that spending yet but I would expect it.”
As for the other down-ticket races, it’s possible as Election Day gets closer television ads will begin appearing on the airwaves.
“From all the Republican down ballots we’ve seen some level of television spending placed, none of them have started yet, most don’t start until October,” said Bayens. “The ad spending in those races are going to pale in comparison to the governor’s race and the attorney general’s race and so that presents a pretty big challenge for those down-ballot challenges.”
While many people are cutting the cord and moving to online streaming services causing the focus of advertising to change slightly to digital ads—Bayens says television is still king to the majority of the voting electorate.
“I think it’s the best advertising tool that’s even been devised and I think that’s number one where you want to put your money,” said Bayens. “People 65 plus spend a lot of time watching TV, they spend over 6 hours a day watching television. Younger people don’t spend as much time watching TV so you have to find them where they are which is on their mobile phones or different digital platforms.”
Spending in the governor’s race has topped $8 million.